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Lintec & Linnhoff to focus on regional shows around the globe under new event strategy

Staff Report,

21 Jul 2022

Company to be absent from Bauma in line with its plan to focus on customers at a local level, with 12 regional shows lined up in 2022, including Big 5 Dubai

Lintec & Linnhoff has announced a new strategy of concentrating on local and regional events in its key sales regions worldwide, rather than on large global exhibitions.

The company added that, under this new strategy, it will not be present at Bauma 2022 in Munich this year, instead focusing on being well represented and maximising its presence at shows in markets such as the Middle East, Africa, Latin America, Asia and Australia, where its recent market expansions have taken place.

Christabel Chan, global business manager at Lintec & Linnhoff, said: “As Covid restrictions ease and events return to our calendar, we’ve seen a really positive response from shows in the Middle East, South Asia and Asia Pacific. It underlines how important it is for us to strengthen our connection with our customers at regional and local levels.

“We still see value in global trade shows such as Bauma, but we also want to invest in reaching our customers within their home markets. This means customers will be seeing us at plenty more shows all over the world in the coming months.”

So far, 2022 has been a busy year for Lintec & Linnhoff in terms of exhibitions. In March, the company joined the Big 5 Saudi show in Riyadh, Saudi Arabia, to promote its Lintec, Linnhoff and Eurotec asphalt and concrete plants to the Middle East. In collaboration with local partner Medco, the company said it enjoyed a productive event, fielding multiple enquiries for its Lintec asphalt plants, Eurotec concrete plants, and Linnhoff asphalt plants.

Just a few weeks later, the company was present at Excon India, which took place from May 17 to 21, where it made “a significant announcement with a press conference and co-branded booth, launching its new partnership with Gainwell Engineering Pvt Ltd and Gainwell Commosales Pvt Ltd”.

Under the terms of the new partnership, the company will now build in India its Linnhoff DRX DurableMix and TSD MobileMix asphalt plants, as well as its Eurotec Swiftec SWT concrete plant. Gainwell will also handle all distribution and aftersales service in India, Nepal and Bhutan. This was a perfect platform to rekindle their presence in India, said the company.

At the same time as Excon India, Lintec & Linnhoff also participated in the National Roads & Traffic Expo in Sydney, Australia, which took place from May 18 to 19. Lintec celebrated the sale of its CDP5001M continuous asphalt plant to KEE Group in Perth, Australia, earlier in the year and the event saw increased interest in its asphalt and concrete plants.

Also in May, the company participated in a further tradeshow through dealer Almadina at Libya Build and the following month it was at the Big 5 Construct Egypt trade show in Cairo with its local dealer Rsquared Trade. A Lintec CSD2500B asphalt plant was recently sold in Egypt, the company added, renewing local interest in its asphalt and concrete plants.

For the last six months of 2022, Lintec & Linnhoff will continue its focus on meeting with customers at a local level.

Among the events it will participate in are M&T Expo Brazil in August-September; AMAAC 2022, taking place in September in Mexico; the 11th Malaysian Road Conference in Kuala Lumpur, Malaysia, in October; the Philconstruct Manila show in the Philippines in early November; and the CILA 2022, in Uruguay in mid-November.

Finally, the year closes out for the company with the Big 5 Dubai, from December 5 to 8, and Lintec & Linnhoff added that “after a fantastic show at the same event in 2021”, it will once again promote its Lintec, Linnhoff and Eurotec asphalt and concrete plants and concrete cooling system to the Middle East region.

“Our relationship with customers is built on quality, trust and service. An important part of that is understanding their needs and providing equipment solutions that help them improve their operations. Local events and exhibitions are hugely valuable for us in facilitating conversions. 2022 has been hugely successful and we are already looking forward to 2023,” concluded Chan.


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