NEOM’s media arm buys 16 JLG electric MEWPs for film production support facilities in Kingdom

Staff Report,

30 Oct 2023

NEOM opted for JLG based on manufacturer’s and Saudi distributor Ejar’s reputation, with maintenance contracts, and operator and technician training also part of deal for Read Sea and Tabuk locations

NEOM Media, part of Saudi Arabia’s NEOM, has purchased 16 JLG battery electric platforms for use at NEOM’s locations in Sharma Village on the Red Sea and Bajdah Desert Studios in Tabuk province in Saudi’s North West.

The machines are NEOM Media’s first aerial work platforms and the order comprises four units each of JLG’s EC600SJ 60ft telescopic boom lifts, X26JP 26-metre spider lifts, ERT4069 40ft compact Rough Terrain scissor lifts and E450AJ 45ft articulated boom lifts.

The units were sold and delivered by JLG’s distributor for Saudi Arabia, Cat rental store – Ejar.
NEOM Media said it selected the JLG brand of equipment because of JLG’s reputation for quality and Ejar’s reputation for after-sales service. The purchase also included maintenance contracts as well as training for operators and service engineers.

Khaled Kamal, EJAR general manager, said: “We recognised the vital role of skilled operators and provided comprehensive support and tailored training to ensure the seamless integration of these battery powered units into NEOM Media’s workflow.

“This milestone delivery marks a significant stride towards sustainable innovation and showcases our commitment to excellence and underscores our dedication to zero emissions.”

Mohamad Lakis of JLG added: “The delivery to the renowned NEOM development represents a strategic win for JLG and includes the newly launched electric Rough Terrain scissors.”

The locations that the units will serve in - Sharma Village on the Red Sea and Bajdah Desert Studios in Tabuk - together make up the largest sound stages and film production support facilities in Saudi Arabia and the region.

NEOM is also developing four regional resort areas in Saudi Arabia: Marine landscapes in the Red Sea, Lower desert, Mountain and Upper valley. The company’s name is derived from the ancient Greek prefix of neo – or new – and the letter M, which comes from “Mustaqbal”, an Arabic word meaning future. An outlay of $500 billion is being invested in the NEOM projects by Saudi Arabia’s Public Investment Fund, along with local and international investors.