MYCRANE announces major Saudi expansion with launch of its own operations in Kingdom
5 Oct 2023
Online crane rental platform terms move a “natural step”, with COO Piet Kraaijeveld to oversee KSA activities
Online crane rental platform MYCRANE has boosted its presence in the Middle East with the launch of its own operations in the Kingdom of Saudi Arabia.
This comes after MYCRANE secured a substantial investment in a Series A round to fund the next phase of its global expansion. Announced at Adipec, the Saudi expansion is part of an ongoing growth strategy for the Dubai-based tech platform, which can be used by those working in a wide variety of industries and sectors to hire cranes with a capacity of up to 750 tonnes quickly and efficiently.
Andrei Geikalo, founder and CEO of MYCRANE, said: “Saudi Arabia’s 2030 vision and diversification strategy will be a boost to so many different sectors, so our launch in Saudi Arabia was a natural step.
“We see no shortage of opportunities, particularly as Saudi Arabia has already committed to almost $1 trillion worth of construction and other projects, and announced plans to become a global logistics hub.”
Piet Kraaijeveld, MYCRANE’s chief operating officer, will oversee the company’s Saudi operation. Kraaijeveld is no stranger to the GCC region, having worked in the UAE for a number of years, including for Mammoet as sales manager for the Middle East and Africa, and as a strategic account manager for Ritchie Bros, the world’s largest industrial auctioneer.
Kraaijeveld’s first task will be to onboard customers on the MYCRANE platform, help Saudi asset owners partner with MYCRANE to register their cranes, and assist in the recruitment of a network of sales executives throughout the Kingdom.
“The future success of the construction industry depends on its ability to adapt and leverage the latest technology, which is where MYCRANE has a valuable role to play,” said Kraaijeveld. “My career experience puts me in good stead to support our clients as we continue our expansion in the Middle East and beyond.”
Dubai-based MYCRANE currently has more than 3,000 registered customers, and more than 15,000 cranes available to hire at the free-to-use platform. More information is available at www.my-crane.com, including registration for customers and crane rental companies.