Dubai-based MYCRANE has expanded its offering by adding new types of equipment to its online platform to target the short-term rental market.

The online crane rental marketplace has now made available boom trucks, hydraulic gantry systems, mini cranes and aerial platforms on its platform, marking the company’s entry into the short-term rental market.

With this move, the platform will also provide business-to-consumer (B2C) service for the first time, said MYCRANE in a statement.

According to MYCRANE founder and CEO Andrei Geikalo, the latest additions to the free-to-use platform are aligned with the company’s strategic plan.

“From the start of our operations in mid-2021, feedback from customers has consistently been that we should add all types of cranes to the MYCRANE platform. The latest additions to our site bring this goal a step closer, and allow us to offer more value to our customers with a one-stop solution,” said Geikalo, a former commercial director at global engineering and heavy lift specialist Mammoet.

“When business or consumer clients use MYCRANE to compare the offers of crane rental companies easily and quickly, they will now find a much larger selection of machines available for hire. We plan to add all remaining lifting-related equipment to the MYCRANE platform by the end of 2022.”

MYCRANE has pioneered a free-to-use, digital crane rental service, allowing users to post their lifting requirements free of charge online. Crane rental companies then respond directly with their commercial offers, eliminating the need for customers to make multiple offline requests and allowing them to save time.

The service is already operational in key global markets, including the UK, UAE, Qatar, Oman, India, Singapore, Thailand, Indonesia, Kazakhstan and Uzbekistan. Franchise holders are responsible for registering local crane rental companies on the platform, then marketing it to a diverse customer base including construction companies, freight forwarders, oil & gas and other energy clients.

MYCRANE also offers services such as a free crane selector tool to help identify the right crane, advice for engineering, project management and support, and a marketplace with postings on equipment, rigging equipment, spare parts, auxiliaries and industry vacancies.