Manitowoc expands dealer footprint across Central Asia through Kazakh partner Eurasian Machinery
10 Apr 2023
Long-time Grove dealer for Kazakhstan to now also offer mobile crane brand in Uzbekistan, Kyrgyzstan, Tajikistan and Turkmenistan as company seeks to establish strong foothold in Central Asia and raise demand for both new and used cranes
Manitowoc has expanded the market coverage of the long-standing dealer of its Grove mobile cranes in Kazakhstan to now include the neighbouring countries of Uzbekistan, Kyrgyzstan, Tajikistan and Turkmenistan for the mobile crane brand.
The move is a step towards strengthening the company’s “presence around several key economies of Central Asia”, said a statement from Manitowoc, which added that Eurasian Machinery has provided full sales and support services for Grove cranes in Kazakhstan since 2018, and its success has provided the platform for the expansion in coverage.
“Effective immediately, Eurasian Machinery will now also act as the official dealer partner for Grove mobile cranes in Uzbekistan, Kyrgyzstan, Tajikistan, and Turkmenistan, said the statement.
Andrew Youssef, Manitowoc’s general manager for the Middle East, Africa and CIS, said appointing Eurasian Machinery to represent Grove in the additional markets would help increase brand presence in the region.
“We believe in this ever-changing environment, appointing Eurasian Machinery to support our efforts in Central Asia is key to our success. Eurasian Machinery has always been professional in its approach to sales and after-sales and the company also upholds strict compliance standards, which aligns with our own values at Manitowoc. We are looking forward to supporting Eurasian Machinery in this expanded scope to win market share and earn the trust of our Central Asian customers,” Youssef said.
Expanding its presence in Central Asia through a robust distribution partner will help Manitowoc meet increasing demand for heavy machinery in the region, particularly for mobile cranes, said the company.
“Combined with the growth of the local market, Manitowoc expects its expansion to help the company establish a strong foothold in Central Asia and increase demand for both new and used cranes,” its statement added.