HD Hyundai Infracore wins orders for 131 DEVELON units, with 80 going to Saudi Arabia
5 Oct 2023
Large-scale order also comprises 51 for Brazil, with the equipment to be used for infrastructure projects in both countries, such as NEOM in KSA
HD Hyundai Infracore is set to supply a total of 131 pieces of heavy equipment comprising DEVELON excavators and wheeled loaders to customers in Saudi Arabia and Brazil, after winning large scale orders in these two fast-emerging markets.
In Saudi Arabia, the order comprises 30 units of 53-tonne excavators and 50 large wheeled loaders. These will be supplied to two Saudi Arabian construction companies for use in the NEOM project.
Announcing the order, HD Hyundai Infracore said that with the NEOM city project in progress, demand for large construction equipment has been increasing. To meet this demand, the company has been implementing individual strategies, such as active sales activities through its Dubai office and new dealership openings near NEOM city with additional service personnel, to ensure these latest deals are secured.
With these recent orders, HD Hyundai Infracore has sold a total of 846 combined units of excavators, wheeled loaders and ADTs in Saudi Arabia this year - a 51.6% year-on-year increase compared to the 558 units it sold in the Kingdom in 2022.
Orders for 51 DEVELON excavators also came from Brazil to fulfil the South American country’s public infrastructure investment demand. Among the orders, 22 large excavators (80 and 53 tonnes) will be used for a railway construction project in Mato Grosso, and 29 units if 14-tonne mid-sized excavators will be used for a public bidding project in Rio Grande do Sul.
A special feature of the Rio Grande do Sul project is that DEVELON will be providing 14t excavators to its client exclusively as their request was to purchase equipment mounted with proprietary engines for better maintenance.
A representative of HD Hyundai Infracore commented: “We continue to be successful in winning orders for DEVELON products from large global construction companies. We will use this as an opportunity to expand our market share for large equipment in other similar markets around the world.”
At the same time, HD Hyundai Infracore is engaging in various marketing activities on and offline to enhance DEVELON’s brand presence globally and to strengthen its sales network, including Out-of-home (OOH) advertisements in Colombia, Ghana, Brazil, Saudi Arabia airports, posting content on its 100,000 subscriber Youtube channel and by hosting events for local dealers and customers.