Doosan equipment now becomes DEVELON in global rebranding
18 Jan 2023
Hyundai Doosan Infracore reveals new brand for its construction equipment, incorporating message to “Move onwards to the future with innovation”
Hyundai Doosan Infracore (HDI) is replacing the DOOSAN brand on its construction equipment and introducing its new brand - ‘DEVELON’.
Starting today, January 18, 2023, the DEVELON brand is the new global brand identity of HDI on its construction equipment, confirmed the company in a statement. The change takes place a year and a half since August 2021, when HDI became a subsidiary of HD Hyundai.
DEVELON is a combination of the words ‘Develop’ and ‘Onwards’, explained the company, adding that the new brand name conveys the direction of HDI to move onwards to the future through innovation and its intention to relentlessly change the world with innovative products and solutions.
According to the statement, “HDI has planned the launch of the new brand since it became a subsidiary of HD Hyundai in August 2021. It plans to take a leap forward to becoming a global top-tier player in the construction equipment industry with the launch of the new brand”.
With the change of the brand name, the new DEVELON decal will be used on HDI’s construction equipment.
Cho Young-cheul, CEO of HDI, said: “Our three construction equipment businesses have already solidified their status as one of the key business pillars of HD Hyundai and have built an unwavering foundation for achieving performance targets and creating synergistic effects among them, amid the rapidly changing global economic environment.”
“DEVELON will lead the future market of electrification and automation to spur growth and continue to be a brand of choice for our customers.”
HDI plans to introduce a more detailed brand story and vision by releasing a ‘New Brand Showcase’ through social media by the end of February. It will also unveil equipment with the new brand name DEVELON at CONEXPO-CON/AGG 2023, which will be held in Las Vegas in the US in March.