Sinoboom BV partners with Trackunit for telematics solutions

Staff Report, January 20, 2022

Trackunit to provide the design, installation and delivery of data and connected services for Chinese MEWP specialist’s equipment as preferred partner under an MoU

The European arm of Chinese access equipment specialist Sinoboom has chosen Trackunit as its preferred partner for telematics solutions and data services on Sinoboom equipment.

A memorandum of understanding (MoU) between Trackunit and Sonoboom BV, the MEWP specialist’s European subsidiary, confirmed the agreement under which Trackunit will provide the design, installation and delivery of these services to Sinoboom.

According to Sinoboom, the two companies have collaborated closely to create the customised solutions for Sinoboom machines “with the ultimate aim of enhancing customer experience”. Through the data provided, machine downtime can be reduced to a minimum with remote diagnostics and proactive service planning, while the security of equipment is increased with machine location functions, including the ability to lockdown equipment remotely, said the Chinese manufacturer.


It added that fleet management efficiencies are further strengthened by data that can be accessed through an app or via integration with a company’s own business systems. Customers can accurately locate and assess equipment remotely, view machine usage statistics, receive service prompts and diagnostic warnings, and access everyday tools such as equipment quick start guides.  


At the signing, Tim Whiteman, CEO of Sinoboom BV, said: “This agreement marks a significant step both for Sinoboom BV and our customers, who we know welcome being able to access reliable data. Trackunit has worked with us to ensure that a deep level of data is available very easily to those customers who want it. The focus is on leveraging data and making it useful. The partnership seeks to provide machine insights, integrating easily to other solutions and offering strong compatibility with other telematics systems – all focused on driving an improved customer experience.”


Soeren Brogaard, CEO of Trackunit, added: “This digital partnership will help to build a solid foundation for Sinoboom customers, allowing them to manage whole fleets and individual machines quickly and easily. We look forward to working with Sinoboom and create value for Sinoboom customers and the broader industry.”


The MoU was signed during the Sinoboom Global Partner Summit, hosted online on January 12 for all Sinoboom partners, from the company’s headquarters in Changsha, China.