New commercial director takes charge at Magna Tyres

Staff Report,

30 Sept 2021

Ywenco Philipsen to lead Dutch off-highway tyre brand’s marketing and sales operations

New commercial director takes charge at Magna Tyres

Magna Tyres has announced the appointment of Ywenco Philipsen as its new commercial director at its headquarters in the Netherlands, where he will be responsible for all marketing and sales related operations.

The off-highway tyres specialist said that Philipsen, who took over his position on October 1, is a “highly qualified commercial director with a strong background and a broad exposure in several sales and marketing disciplines”.

“His expertise will be a major asset to contribute immediately to advancing our priorities along with further developing the strong market position,” said Magna Tyres in its announcement.

Speaking about his new position, Philipsen said: “I am very excited about this new experience and enormous challenge. I am really looking forward to establishing Magna Tyres as a strong brand and achieving tremendous growth with both customers and employees. We are aiming for more global awareness and the best customer experience.”

The company added that with the appointment of Philipsen, Magna Tyres Group is “assured of substantive expertise, leadership strength and business acumen, as we continue to grow and embark in the upcoming years on the challenging tyre business”.

According to the Magna Tyres Group, Philipsen “is a tremendous asset for the company and will play a valuable role in the company’s long-term strategic vision. His background, knowledge and management style are an excellent fit as we expand our global presence and work to enhance our already-strong on- and offline position”.

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