Iraq’s Khair Al-Wady Al-Athim (KAW) will be the new representative for JCB in the country after the British brand signed a partnership deal with the company.

KAW is part of the Al Sadeq Group, an Iraqi business conglomerate, and will be the official JCB dealer throughout Iraq, accountable to sell JCB products including in the construction, industrial, access and power sectors.

According to JCB, Iraq is emerging as a promising market for the sales of its products, with increased stability and security all over the country, leading to a rise in construction and power projects.

Founded in 1972, the Al Sadeq Group is a major player in the country, representing leading car and heavy machinery brands in Iraq, including Suzuki Motor, Cher Kobelco, Renault Trucks and more.