Bajaj Group cranes and hoists brand launches in Middle East and Africa

Staff Report,

16 Mar 2022

Indian giant’s Indef arm partners with Dubai-based KG International to bring Hercules Hoists to the MEA market

Bajaj Group cranes and hoists brand launches in Middle East and Africa

Indian crane and hoist manufacturer Indef, a part of the country’s giant industrial conglomerate Bajaj Group, has partnered with Dubai-based KG International for the launch of its crane unit Hercules Hoists in the Middle East and Africa market.

The Bajaj Group company appointed KG International, which is a major supplier of industrial and automotive aftermarket spare parts in the region, as the exclusive authorised business partner effective January 2022 for the Hercules Hoists range. The territory under KG’s mandate includes a large list of countries focusing on the Middle East and Africa, said a statement from Indef.

The statement added that the company’s brand Hercules Hoists has grown over the last 60 years to become the leading material handling solutions brand in India and has “established a brand image that reflects superior quality, ruggedness and value for money through its proven product offerings catering to customers across all industries”.

“This value resonates with customers all around the world and led to a major decision to expand their offering beyond India and compete in the global market. Hercules Hoists entered into this strategic agreement with KG International early this year as part of its 'Beyond India' vision. This collaboration promises to deliver outstanding quality, exceptional customer service, stronger supply chains with local stock for quicker deliveries for all consumers of cranes and hoists” Indef stated.

Commenting on the partnership, Amit Bhalla, president and CEO, said: "Hercules Hoists is extremely delighted to have KG International as a part of our family of authorised business partners. This collaboration helps strengthen our presence in the UAE with an extended reach to the entire MEA region.

“KG International's expertise over last five decades with their presence in 50+ countries and varied industries will help HHL touch base new clients across geographies. We are always committed to make a difference in our customers' lives through quality offerings and proactive service support, and glad to have KG International as the flag bearers for us in the MEA region. We are looking forward to making Indef as the go to solution for material handling requirements in MEA region with the collaborative efforts of KG International and HHL.”

Established in 1968, KG International is a leading global supplier of industrial and automotive aftermarket spare parts based in Dubai catering to 50+ countries spanning five continents. The company says it is globally renowned for its progressive, customer-centric approach and working with some of the world’s leading brands.

“KG is extremely proud to announce our partnership with Hercules Hoists, a Bajaj Group company, to enter the material handling industry with a leading producer of cranes and hoists,” said Rohit Gupta, CEO, KG International.

“This partnership expands our offering for our Industrial clients who will now have access to a high-quality brand known for durability and ruggedness for a competitive price – aligning well with our goal to make our customers more competitive, productive, and profitable,” he added.

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