European survey finds willingness to pay higher for commercial transport with lower CO2 emission

Staff Report,

26 Sept 2022

European survey finds willingness to pay higher for commercial transport with lower CO2 emission

Leading e-commerce and manufacturing companies in Europe are willing to pay more for transport suppliers with lower CO2 emissions, making the road transport sector the most prioritised area to reduce CO2 emissions, a new survey by Volvo Trucks and Ipsos has found.

The survey was carried out by research company Ipsos on behalf of Volvo Trucks and interviewed 100 large e-commerce and manufacturing companies in eight European countries about their demand for fossil fuel-free transports in future procurements.

The vast majority of these companies have set targets to reduce their climate footprint and 78% of those interviewed say that they are willing to pay more for a transport supplier with little or no CO2 emissions, while 85% are prepared to change transport suppliers if they don´t meet their requirements.

The research also shows a clear connection between their future business opportunities and fossil fuel-free transport options. 60% of companies believe they risk losing customers within the next three years if they can’t meet their consumer's demand for deliveries with little or zero CO2 emissions.

Roger Alm, president of Volvo Trucks, said: “It’s very positive to see this big push for fossil fuel-free truck transports. It means that we will see a massive shift in the industry in the coming years. We believe that electrification will be the key driver towards zero emission road transport and we are proud to already offer fully electric truck alternatives for most assignments. Going electric means more business opportunities,”
Volvo Trucks said that it has set a global target that in 2030, 50% of all new trucks sold will be battery or fuel cell electric. The transition to electric is being led by Europe and North America where targets are even higher. For example, in Europe the ambition currently sits at around 70% for all new trucks sold in 2030.

Facts about the survey

• The survey was conducted in June 2022 and included interviews with 100 professionals at senior level, typically responsible for procurement, logistics, supply chain management and/or sustainability.
• The countries included in the survey were: Germany, France, UK, Italy, Spain, Netherlands, Sweden and Norway.

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